During the election, I became interested in the potential for design thinking to impact our political system, in the same way that it has come to impact business and social innovation. I interviewed multipled people and read dozens of books and articles, and my research resulted in a well-received, long form article split into four parts on Medium.Read Part 1 of "From Servants to Stewards"
The products and our understanding of how we engage with customers and users had grown a lot over a year, so I mapped complete user journeys for both products to help target future interventions mapped closely to our goals. The journeys noted our interactions with multiple personae spanning service design, onboarding, application design and engagement, and content strategy for customer success and marketing.
We attended the American Society for Human Genomics Conference in Vancouver, Canada, for which I designed with my colleague Winston a unique, professional booth. I used Sketchup to figure out the initial design, then designed the backdrop and two vertical banners.
We created a new version of our website to feature both products, as well as the underlying concept and problem spaces underlying them. I employed many new techniques in this that I hadn't ever used before, including full-page carousel effects and animations. This was built on the Hubspot COS framework.
In an effort to further personalize our marketing and communicate abstract concepts in a simple way that anyone could grasp quickly, I learned how to create video marketing and animated assets to create engaging experiences around our brand and products. For video, I relied heavily on the great resources provide by Wistia to inexpensively create a video production setup, and used Tumult Hype for animations that I used for our new website and in the video marketing.
I created a comprehensive style guide for written and visual guidelines so that anyone from the team (and contractors outside of it) could contribute to our blog, create digital assets (e.g. landing pages), and develop graphic design-driven work (e.g. brochures and presentations). Beyond written and visual rules (such as logo usage), the style guide included guidelines for photography and video marketing. Shared resources providing access to common visual assets like various instantiations of our logo as well as complete stylesheet in Sass/CSS and a live digital style page with examples of common application components accompanied the PDF style guide. A careful plan for our brand and the relationship we wanted to create with people inside and outside of the company drove these decisions.
As part of the core team of Subforum, I collaborated with other design leaders in the Boston area to build a brand and business plan for this budding think tank. I created this website to simply communicate our purpose and create a space to display outputs from contributors working on various topics. This is a static site built in Ember.js with Liquid Fire for transitions and to allow for separate stylesheets for each route.
I spent months talking to individuals in the world of scientific research, from academic researchers, to heads of contract research organizations, to staff at for-profit life science companies, to research librarians in order to better understand day-to-day needs related to data management, collaboration, and telling the story of their work. I shared transcripts of all my interviews with the entire company so that we had a shared sense of empathy. The MVP we released proved out the concept of visualized data provenance.
I became certified in inbound through Hubspot in order to better support marketing priorities with design and site architecture. I use the Hubspot platform to create a homepage optimized for learning about how our messaging resonated with our market. We optimized this version for our Service Labs product.
This is the second, much slimmer attempt at creating an application for myself in which I could both document my progress through my intellectual and cultural history project and share that with others, both through a simple but searchable/filterable list (my version of the Western Canon) and light weight content marketing collateral to share my writing.View Site
Ovation's other product, Ovation Service Labs, provides a software tool for tracking samples and managing documents and training records for labs doing gene sequencing. After months of design research and drawing heavily from the manufacturing world, I introduced the concept of tracking samples in batches through workflows. Each activity in the workflow would draw from a queue of samples. We would ultimately release an MVP version of these designs that would prove out these concepts.
I took to the lead on the execution of our marketing to ensure we had a holistic message across our products and create a unified brand experience driven by empathy with our target constituents. To date, I have written all of our blog posts, often based on extensive research and outreach. I also designed and coordinated the writing of our first white paper.
I started working at Ovation because I believed in Barry and Winston's vision for creating great software for solving problems in the life sciences. I created this mockup after only a couple of weeks in the company, which shaped the conversation about our capabilities. The key learnings here were starting to integrate data management with action and ease of use. This was also my first use of Sketch for things I had used Photoshop for previously.
As a part of my interview process with Tamr, I was tasked with an assignment that would assess my design capabilities. The challenge: design an application that allowed individuals to view their food intake, and make decisions about their diet by allowing them to see the effects of making different dietary choices. In my presentation, I discussed my design process and the questions I asked while designing, and I demoed a high resolutions prototype of a mobile application I designed in Adobe Photoshop, presented in Invision.
GoodWorld's a startup in DC, cofounded by a buddy of mine. I went down there for a spell to bring some user experience and product chops to the team.
A psychologist with a successful framework for assessing someone's ability to read a situation and make good choices based on contextual clue wanted to turn his method into an application. I singlehandedly built that application, called Shadowbox. I built the API backend in Ruby on Rails, and the application itself in Ember.js, making this my first client-side application project. The hardest part was the interactive video component that records where and when the user clicks, and compares that to the right answer's location and time.
While just a wordpress site, this project presented various challenges and I learned a lot from this process. In addition to several custom modules I had to write in order to conform to the design and ensure the site remained editable, it was also my first experience deploying a Wordpress site in a modern way, i.e. pushing a repository from the command line. In the end, everything ended up on Amazon Web Services Elastic Beanstalk, with assets in S3. P.S. I built the whole thing in a week.
The company's "no longer with us". Sorry, no screen shots on this one.
Since I first started web development, and maybe the reason I started it, I've wanted an application that would support my research and writing in intellectual and cultural history. I also use it as a way to learn and practice new technologies. I had to develop my ability to slim down a thousand ideas to just a couple of essential ones to actually get this built. For the first phase of the application, "Users and Works", I got better at behavior-driven development and writing tests with Capybara.
I participated in Startup Weekend, Boston with a really great team that built a business plan and fully functioning minimum viable product. Venyuze connected local bars and restaurants with users who wanted to book a small event or party. We were robbed of the win. That idea had serious legs. We built the application in Rails and did lots of user testing, even with only a couple of days.
When we first started design and development of EdTrips, the company needed a splash page to generate excitement and provide a destination for new users. I made this page in Rails in order to take advantage of the mailers for the "Contact Us" button and the creation of an initial set of users from the "Sign Up for News" button.
You've probably seen this already. I needed a new, fully responsive, personal website and resumé. I got my inspiration from an old Sherlock Holmes novel and a magazine from the turn of the 20th century about a guy who hunted tigers in British India. The resumé is also print responsive.
Boston mobile analytics startup Localytics tasked me with submitting a redesign for their analytics dashboard. Although I had used JSON files in the past, I had never used such a sophisticated JSON object that I had to unpack and make pretty. I also used coffeescript for the first time on this project.
I wanted to do my own mobile product page where the hand holds the phone and the different views change, like so many sites out there. I did this with a combination of Illustrator, Photoshop, and backstretch.js. The app would keep up to date with billboard changes, and provide the billboards as landmarks during navigation.
While a student at Boston Startup School (now Startup Institute, Boston), I worked in a group with a local startup called MyEnergy to capitalize on a government initiative called the Green Button. The program sought to provide citizens with their energy information in the hopes that with baseline data, they would make better decisions about their energy use and take steps to reduce it. As MyEnergy sought to provide precisely this service through their existing application, we created a campaign with marketing, sales, and product components.Individuals searching for information on the Green Button would find MyEnergy's Green Button site, which would give them a taste of MyEnergy's services in the context of Green Button goals. It would ultimately seek to persuade them to sign up as a user, provide a sales lead, or (if a developer) request access to the API.
EDIT: They got acquired by Nest, so they aren't around any more.
This project represents my first attempt to personally marry my interest in programming and design with the work I had done for years in international development and social enterprise. Technology can serve as a powerful tool for social change, and in this case I wanted to visualize the relative strength of governance in African states, using a database compiled annually by the Mo Ibrahim Foundation. Compared year to year and country to country, one can identify the interventions and behaviors that impact improvements in governance. I learned a great deal about editing and creating scalar vector graphics (SVG) images and Processing, the environment I used to build this.
Yes, those are tables you see in the HTML. I had worked as an apprentice in an art studio in Buenos Aires that specialized in physical and interactive computing and installation art. As a part of my apprenticeship, I was required to create artifacts to communicate everything I was learning to a network of hackers spread across South American called Clandestina Weekend Nerd. It contains almost all the research I did over an 8 month period on embedded electronics and programming interactivity. I built this site to communicate that information, caring more about the electronics and programming information I was communicating than about web design and development.